Placed within Tent London (a design show part of the London Design Festival), Tent Digital is an international showcase of the best digitally enabled design. FIT visited the event at the Old Truman Brewery, Brick Lane on the sunny Saturday 26th September 2009.
As we entered the digital exhibition we found ourselves in near absolute darkness, surrounded by flashing lights and fluorescent beams. This came as a surprise because the rest of Tent London had been bright and cheerful.
Nick: The first piece we examined was “Go Scan Yourself” by Waggott Tripp & Graham. This installation involved a wall mounted scanner and a selection of old television sets. I took a time to scan my face and become part of the exhibition.

Kana: I believe this installation was about introducing the audience to Tent Digital, playing on the human desire to use everyday objects in alternative ways. It’s common for people to have a desire to scan their body parts with a photocopy machine, simply because it’s prohibited. This was a fun introduction to the event.
Nick: The next installation of interest to me was “Tokyo Wonder” by WOW, originally commissioned for the Milan Salone in 2008. The imagery in this piece was sublime and created tricks using simple visual elements. We see a train in the distance as it gets closer our perception changes as we realise the widows of the carriages are vending machines lined up side by side. Then we see a haze of multi-colour particles as they drift down to form a technicolor city scape. There was a lot of visual beauty in this short feature, don’t you think?

Kana: Personally for me it was sentimental, as I’m from Japan. The combination of movement and colour really captured the essence of Tokyo. The piece had an exquisite beauty and the movement made it very engaging and mesmerising. I found it quite humorous that the drum machine installation next to Tokyo Wonder was making such a lot of noise, it ironically created an inescapable Tokyo like atmosphere.
Nick: The next exhibit we saw was an interesting one, in fact it made me momentarily confused. Troy Abbott’s digital bird cage features a pre-recorded bird (Actual Video Birds) silently perched within a small LCD like monitor.
Kana: I liked the fact that it had a kind of a patronising attitude towards human beings. We become engaged by the bird standing proudly, directly looking at us from within the cage … it leaves no space for us to treat it as a digital creation. I liked the choice of animal, birds are almost arrogant-like and display great confidence. However, as more Tamagocchi like virtual pets appear, it’s sad to think that people are so easily entertained by visual stimulus. I feel worried about those who are only attracted to the cuteness of pets and don’t want the responsibility of reality, leaving the negative aspects behind.
Nick: This essence of losing reality was again captured in the next piece by MSA visuals. A star like digital portrait morphed as participants stood before the camera and screen. This installation written in C++, OpenFrameworks and OpenCV analysed a video feed via an infra-red camera in real time, creating 1080p HD output using OpenGL. This exhibit was a great showcase for open source software, which is a key element of digital interactive work. You can download the developed technology on the memo.tv website.

Kana: What did you think of overall Tent Digital?
Nick: I think Tent Digital was a great way for product designers to become more aware of the digital. Digital and product design can sometimes feel separated, so for a digital event like this held within Tent London was an excellent opportunity for each party to gain inspiration from each other. I can see future Tent exhibitions featuring a great deal of digitally adapted product design.
Kana: I really enjoyed this event, but was by a little saddened by the lack of awareness for sustainability. We are in an age of creating the unnecessary as necessary. However saying this I’m excited for the future of the design industry to provide sustainable and meaningful designs.
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