Author: FIT

2015 will be a big year for digital display and banner production. Here are 4 trends to watch out for. 1. Responsive Display Advertising 90% of our web browsing is now done on mobile.  As we all know there are many different smart phone sizes and these all...

At FIT we recently pub­lished an iphone app for a large design event based in Lon­don, so can share some insights into cre­at­ing an iphone or android app for a speak­ing event of this kind. Below are a set of 10 insights, please enjoy at...

WHAT ARE IBEACONS AND HOW CAN WE USE THEM IN CAMPAIGNS? In Roman Bri­tain com­mu­nic­a­tion under the cover of dark­ness was car­ried out with fire. Forts would place bon­fires on top of the highest hill­tops. Fire meant “we’re under attack!”, no fire “everything is ok”. Neigh­bour­ing...

We’re proud to announce that is FIT is Google Double­click Stu­dio cer­ti­fied. This means that we can have more con­fid­ence in hand­ling ban­ner cre­at­ives served through the Double­click plat­form. We’re look­ing for­ward to work­ing with our cli­ents to pro­duce more premium flash and html5 banners!...

Using Rich media mobile ads as part of a digital cam­paign is stead­ily becom­ing a key strategy. These types of ads are up to four times as effect­ive as stand­ard ban­ner ads in terms of click­through rate, accord­ing to a report from Opera Medi­aworks. How­ever cre­at­ing rich...